LDMA Programs

2007

December 2007 -Bob Farmer – National Spokesman for the Farmer’s Almanac and former advertising agency owner, Dr. Stan Frager – Motivational Speaker

May 2007 -Gayle Teskey,president and CEO of Membership Corporation of America (MCA)
"Raising Good Customers - Maximizing Customer Value Through Membership Tactics"

April 2007 -"Turning Infomercials into POWERmercials "

March 2007 -Michael Wunsch - Director of Interactive Marketing
LeapFrog Interactive
"How to Create Successful Permission E-mail Campaigns"

February 2007 -Mitch Totheroh - Executive Sales Manager, PSI Group Inc.
"USPS Delivery Point Validation – How It Will Impact Direct Mailers"

January 2007 -Mr. Grant Johnson – President
and CEO of Johnson Direct, LLC
"Why Killer Creative Rarely Works"

2006

December 2006 - Mr. Allan Nicholson – President, Retail Print Partners "Tips on how to optimize your direct marketing results through deeper data insight"

November 2006 - “A 32-Year Conversation with Friends”

May 2006 - Lindsay Resnick - Senior Vice President, Finelight
“Marketing to Seniors” and“The Future of Health Insurance Marketing”

April 2006 - Jay Lipe - President of Emerge Marketing LLC
and the author of "The Marketing Toolkit for Growing Businesses"

March 2006 - Jeremy Clemons – Churchill Downs Incorporated
"Betting on Direct Marketing"

February 2006 - Fred Holland of LucidView
"BEYOND THE A/B SPLIT: The Extraordinary Potential of Advanced Scientific Testing"

January 2006 - Lee Marc Stein–Direct Marketing Consultant and Copywriter
"Creative Strategies: for Acquiring and Retaining Customers in the Age of Disbelief" and "How the Pros: Test Direct Response Creative"

2005

November 2005 - US Postal Service/Brian Mattingly, Denise Head, Norma Flathers
"New and Innovative Ways to Use Direct Mail"

October 2005 - Creative Website Marketing/Debbie Hill
"Current Shifts in Online vs. Traditional Marketing Budgets"

September 2005 - Heinrich/Dave Nichols
"Strategic Creative"

May 2005 - Jack B. Loewy Marketing Consultants, Inc./Jack B. Loewy
"Direct Mail Case Studies"

April 2005 - Open Forum/Judging & Critiquing
direct marketing creative awards.
"Getting Ideas and Giving Opinions"

March 2005 - Jacobs & Clevenger/Ron Jacobs
"Understanding Customer Win Back" and "Manage Customer Experience to Build Customer Loyalty"

February 2005 - Welch Printing Company/Robert F. Gaeta
"Confessions of an Old-School Printer in the Digital Age"

January 2005 - Independent Copywriter and Consultant/Bob Bly
"Direct Marketing: What Works Today"

2004

December 2004 - Humana E-Business/Chase Braden
"Humana eMarketing Case Study"

November 2004 - ACCENT Marketing Inc./Sandy Gaeta-Gross
"Opportunity Marketing - Leveraging Every Customer Transaction"

October 2004 - Leapfrog/B. Todd Bright
"Using Permission to Strengthen Your Email Marketing"

September 2004 - Business Service Network/Denise Head
"Driving Customer Loyalty and Increased Sales with Direct Mail"

May 2004 - Al Klein
"Advanced Database Marketing Techniques…for Dummies"

April 2004 - Integrity Insurance/Sunny Dronowat
"Best Practices for DM Using Internet Technologies"

March 2004 - Accent/Patrick Scheen
"When Should You Outsource Your Call Center Operations?"

February 2004 - Autodemo/J.C. Stites
"Driving Sales with Engaging Multimedia"

January 2004 - Elliance/Andrew Carlton
"Maximizing your Online Marketing ROI"

2002-03

9/02 Alcott Routon/Jim Alcott
"Giving Your Direct Mail Campaign the Right Diagnosis"

9/03 Penn Garritano/Steve Penn
"Putting the Feel into Your B-To-B Deal, Art of the Deal"

10/02 Jim Allyn DM
"Copy that Rings the Register, DM Design that Draws ‘em in"

10/03 USPS/Julie Greer
"Easy to Use Direct Marketing Ideas and Tips from the USPS"

11/02 Ray Jutkins
"Direct Marketing Creative, Power Direct Marketing"

11/03 DiAnne Walsh
"There is No Luck in Direct Marketing, DM 201: Putting the Basics into Practice"

12/02 USPS/Tom Amshoff
"Money-Saving Tips from the USPS"

12/03 Burnett Direct/Ted Kelter
"Customer Segmentation: How to Make Hispanic List Selections"

1/02 Alan Rosenspan
"3 Ways to Improve Your e-Marketing Skills"

1/03 Ariss Kahan/Ron Kahan Dymystify
"Customer Database Analysis to Segment Your Best (and worst) Customers"

2/02 Monster Magnet/Shelley Howe
"Monster in the Mail?"

2/03 Ron Cooper
"Messin’ with the Media"

3/02 Corvus/Mike Russell
"Harnessing e-mail to ePower Your Marketing Strategy"

3/03 Overture/Patricia Neuray
"Effectively Integrating Internet Search Into Your DM Campaign"


4/02 DNR/Dave Redmon
"Handwritten Mail. . .Mail that gets Results!"

4/03 Neenah Paper/Mary Lou Cassidy
"A Crash Course in Direct Mail"

5/02 DAV/Susan Loth
"Fundraising Practices of the Disabled American Veterans Organizatoin"

5/03 No event (Ad Fed DM event)