The following Direct Marketing Resources are available for LDMA Members ONLY! To reserve any of the following titles, call 502-899-7100 and state the title of the book you would like to reserve, along with your name and phone number.

At the next meeting, we will bring the book and you can check it out until the next month's meeting!

TITLES

101 TIPS FOR MORE PROFITABLE CATALOGS

2003 RESPONSE RATE STUDY

2003 STATISTICAL FACT BOOKS

2005 STATISTICAL FACT BOOKS

2005-2006 MGUIDE - AMA DIRECTORY

2006-2007 MGUIDE - AMA DIRECTORY

444 BEG, BORROWED, STOLEN AND EVEN A FEW ORIGINAL DIRECT RESPONSE IDEAS

ADVERTISING

BEING DIRECT

BUILDING A MAIL ORDER BUSINESS

CATALOG MARKETING

CREATIVE STRATEGY IN DIRECT MARKETING

DIRECT MAIL CREATIVE

DIRECT MARKETING - AN INTEGRATED APPROACH

DIRECT MARKETING DESIGN 2

DMA EDUCATIONAL SEMINAR - BINDER

ENTERPRISE 1:1

EVEOLUTION

FENVESSY ON FULFILLMENT

HANDBOOK OF CIRCULATION MANAGEMENT

HANDBOOK OF DIRECT RESPONSE PRODUCTION

HOW TO MANAGE AND MAX PROFITS IN OUTBOUND TELEMARKETING

INTEGRATED MARKETING COMMUNICATIONS

MARKETING RESEARCH

MAXI-MARKETING

PROFIT STRATEGIES FOR CATALOGERS

PROFITABLE DIRECT MARKETING

PUBLIC RELATIONS HANDBOOK

RELATIONSHIP MARKETING

SECRETS OF SUCCESSFUL DIRECT MARKETING

SUCCESSFUL DIRECT MARKETING STRATEGIES

THE 1:1 FUTURE

THE COMPLETE GUIDE TO TELEMARKETING MANAGEMENT

THE SPSS GUIDE TO DATA ANALYSIS

UNDERSTANDING STATISTICS

WINNING DIRECT RESPONSE ADVERTISING

SIMPLE FORMULAS VIDEO

THE PSYCHOLOGY INFLUENCE OF PERSUASION