LDMA Survey

Name:

Company:

1. How would you describe your company?

Provider / marketer of goods and services
Agency
Supplier
Other

2. How would you describe direct marketing education in your company? (check all that apply)

On the job
DMA sponsored
Online programming
Self educated

Other:

3. On a scale of one to ten, how would you rate your company’s subject matter expertise in each of the following where 1 is minimal and 10 is expert:

Strategic Planning

Project Management (IT, marketing, etc.)

Web / Ecommerce

List

Creative

Database marketing

Campaign management

Analytics

Print production

Call center (in and outbound phone)

Operations (data entry, banking, order processing, etc.)

Email marketing

Alternate Media (TV, radio, inserts, etc.)

4. On a scale of one to ten, how would you rate your personal subject matter expertise in each of the following where 1 is minimal and 10 is expert:

Strategic Planning

Project Management (IT, marketing, etc.)

Web / Ecommerce

List

Creative

Database marketing

Campaign management

Analytics

Print production

Call center (in and outbound phone)

Operations (data entry, banking, order processing, etc.)

Email marketing

Alternate Media (TV, radio, inserts, etc.)

5. The LDMA is considering changing their format to offer direct marketing education incorporating classroom and interactive discussion with subject matter experts featuring the processes listed above. It would be on Fridays where the lecture would run from noon to 1pm and the discussion from 1pm to 2pm. On a scale of 1 to 10, where 1 is not interested and 10 is very interested, how interested would you be in participating in this?

Participation Interest

Comments / opportunities / advice:

Type the characters you see in the image.

LDMA - Louisville Direct Marketing Association

LDMA Survey

Main Menu