To my fellow direct marketers, it’s time to rejoice!

As a Louisville-area native and die-hard direct marketer, I am pleased to introduce a new marketing resource to you and to our community: the Metricsnewsletter.

Supported by the Louisville Direct Marketing Association (LDMA), the Metricsnewsletter has been created to help you resolve issues and promote insights to better marketing.

With educational information delivered right to your email, you’ll find:

Free content highlighting news around town

• The latest headlines in direct marketing

• And most importantly, best practice tips on how to help you track your marketing investment

It’s all information you need and all information you need to know now!

Be sure to click on the Metrics Blog or LinkedIn icons in this newsletter to access the Question and Answer forum. From how to construct an effective tracking code to formulating a sample size to locating a creative resource, you’ll have direct access to key issues affecting you and your business today.

In the Career Corner, find out who’s hiring and be sure to check out the Upcoming Lunch and/or Learn Events for the latest educational happenings at local marketing organizations.

I invite you to share your ideas, downloads or article contributions. Metrics is a valuable resource for all of us so read on, fellow marketers, and join me as we navigate through this ever-changing marketing journey together!

— Al Klein

LDMA President and Marketing Consultant